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questionnaire construction
Questionnaire construction regards questionnaires. It is a series of questions asked to individuals to obtain statistically useful information about a given topic.〔''Merriam-Webster's Online Dictionary'', s.v. "questionnaire," http://www.merriam-webster.com/dictionary/questionnaire (accessed May 21, 2008)〕 When properly constructed and responsibly administered, questionnaires become a vital instrument by which statements can be made about specific groups, or people, or entire populations.
==Questionnaires==
Questionnaires are frequently used in quantitative marketing research and social research. They are a valuable method of collecting a wide range of information from a large number of individuals, often referred to as respondents, it can be students, workers or any person whom you require information from.
Adequate questionnaire construction is critical to the success of a survey. Inappropriate questions, incorrect ordering of questions, incorrect scaling, or bad questionnaire format can make the survey valueless, as it may not accurately reflect the views and opinions of the participants. A useful method for checking a questionnaire and making sure it is accurately capturing the intended information is to pretest among a smaller subset of target respondents.
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